As Hannover Messe, the world’s largest industrial fair, gears up to be opened to the world in April this year, visitors and exhibitors from all over the world get ready to attend then much talked-about fair. India is no exception to this world-wide phenomenon. Even though trade fairs are held in India as well as in other countries in the world, several Indian exhibitors do not want to give the Hannover Messe a miss. This goes to say a lot about the significance of Hannover Messe amongst the trade fraternity.
Many reasons inspire this keen motivation. One of the main reasons is that Hannover being one of the leading trade fairs in the world, offers a good opportunity for many industries to showcase their products and technologies to a larger audience. Thus, they gain an opening into new markets, which can boost their business. In addition, it also helps companies in India exhibit at Hannover, who alreadyhave a presence in the foreign market, expand their businesses further globally. This holds true for Crystal Exports, who are attending the Hannover Messe for the first time. “This fair gives a company an opening in the European market,” says Dinesh Motwani, Partner at Crystal. Thus the Hannover Fair is a good opportunity forIndian companies.
Nevertheless, it is not only the first time participants who will be exhibiting at A the Hannover Messe. Those with previous experience of the fair will also be exhibiting their products again. Mangesh Damle, Export Executive, Hilton Metal Forging
says, “We feel that our product inquiries, purchase orders and turnover has increased after our participation in the Hannover Fair.” The rationale for such an optimistic stance towards the Hannover Messe is the benefits to be gained from it. Recent market trends show that globalization has occurred on a large scale, to the extent that a lot of business takes place across varied nations throughout the world. In such circumstances, it is possible for Indian exhibitors at Hannover to benefit greatly
from the popular trade fair. Indian exhibitors attain significant profits post to their participation in the fair. According to Mr Motwani, “I think there are many foreign companies, I mean, all of them into manufacturing of electrical accessories, are now trying to source all their materials from India or China. So I think exhibitors from India have a very good chance of getting big contracts from these kinds of companies.” Hannover Fair gives Indian companies an opportunity to leverage on the fact that India is seen as an important global source. Most of these companies will be exhibiting their key products. In the case of Crystal Exports, the exhibits will be cable lugs and copper bonded earth rods, which are their main manufactured products. These products are of importance to the power industry and the earthing industry, according to Mr Motwani. Hilton Metal Forging is mainly into the manufacturing of stainless steel forged flanges. Indian manufacturers thus have a chance to display their manufactured products to a vast audience.
The Hannover Messe is a boon for Indian exhibitors because of the opportunities it presents in terms of business profits. A trade fair of such magnitude as the one at Hannover in Germany is an excellent platform for varied industries to exhibit their products and gain recognition in the global market.
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