ABB launched a ‘10 reasons’ campaign to encourage manufacturers. It aims to educate manufacturers about investment in robotics and automated plants. The campaign toolkit demonstrates the value robotic technology can bring in a plant and comprise a range of tools to help companies understand the potential benefits of switching to automated production. Manufacturers requiring help to educate their own account departments on the benefits of robotics can start with the ‘10 reasons reminder’ card. The card provides a handy list of 10 benefits that robot technology presents. According to Kannan Raamanathan, Marketing Manager, ABB Robotics, Business in India, many of its target customers mistakenly believe that robots are only suitable for highly sophisticated production lines. There is a common misconception that robots are expensive and complex to use. This is preventing many from realising the massive cost, quality and efficiency benefits that using robots can bring.
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