I n last few years, trade fairs have become an effective marketing tool for companies to expand their business tie-ups. These events help industry spread and gain knowledge, information and relevant data. They provide manufacturers an opportunity for direct dialogue with users and explore the possibilities of doing business with local as well as overseas companies.
In the current situation, when the global slowdown is knocking on the doors of India, such trade fairs make even more sense. They provide a platform where people can interact with each other, understand the needs and discuss the solution apt to the market condition. Realising the prevailing market scenario, HFI, a wholly owned subsidiary of the Deutsche Messe AG, the leading trade fair organisers from Germany, is all set again to kick-off the second edition of the three trade shows – IA India (international trade fair for process and production automation and industrial building automation), MDA India (international trade fair for motion, drive and automation) and CeMAT India (international trade fair for materials handling and intralogistics), plus a grand launch of the new show – Energy India (international trade fair for renewable and conventional power generation, transmission and distribution). It will also feature Job & Career Center - openings for career-starters, new networks and career opportunities for skilled professionals. You will therefore benefit from the know-how of the experienced partners with a reputation as client-oriented companies, widely known on account of the two world famous events Hannover Messe and CeBIT. “Bangalore epitomises India’s economic success story,” explains Dr Andreas Gruchow, Deutsche Messe’s Senior Vice President in charge of the company’s overseas trade fair business. “It is one of the country’s most highly developed economic centres, a fact that makes it especially attractive for international companies. Our trade fairs provide an excellent platform for businesses seeking to gain a foothold in India.”
Statistics put out by the German Office for Foreign Trade (BFAI) show that India’s processing industry is growing by around 11 per cent annually as more and more international corporations relocate to the Subcontinent. This growing competition means that many manufacturers in India’s key export industries, such as the automotive and subcontracting industry and the foodstuffs, packaging and consumer goods industries - are under pressure to invest significantly in production automation equipment and software. In addition, new buyers of automation technology are to be found in the IT and communications sector, the semiconductor industry, the energy sector and the aircraft components manufacturing sector. Overall demand in India’s automation technology sector is forecast to grow by 25 per cent annually. Perfect timing for IA India, which profiles all the latest trends in automation technology, from electricity generators to industrial robots. It is also a powerful international lead-generation platform. The show fielded an impressive 131 exhibitors from 12 nations at its 2007 premiere, and is expected to feature around 150 exhibitors from India and abroad in this year.
India’s demand for power transmission / fluid power and advanced control systems is growing by 20 per cent annually on the back of its steady transition to automated production processes. A massive 75 per cent of this demand is being met from imports, making India an extremely attractive market for international providers. At its 2007 premiere, MDA India, featured the latest in electric, mechanical, hydraulic and pneumatic power transmission products, components and systems from a total of 219 exhibitors. This year, the show will have 250 exhibitors and take up 8,000 sq mtof display space. “MDA INDIA is part of our strategy for developing our presence in the growth market of India. Our exhibits include systems and components for automation and fluid power. Last year’s premiere was everything we expected, attracting 300 visitors to our pavilion over the four-day period. This year we’d like to make even more visitor contacts”, says Markus Schwab, Bosch Rexroth’s manager for trade fair-based marketing in Asia.
Demand for industrial trucks, forklifts, hoisting gear, cranes, software and materials handling and warehousing systems is especially strong on the Indian logistics market. The market is currently enjoying the annual growth rates of 20 to 30per cent. This year’s CeMAT India will feature the new keynote themes of `Contract Logistics’ and `Fresh Logistics’. The fair is expected to attract more than 180 exhibitors, significantly up from the 150 who made its 2007 premiere such a spectacular success. The new “Fresh Logistics” display area has a strong focus on cool chain logistics, currently a very lucrative market in India, with industry analysts predicting some 1.2 billion euros of capital investment in the coming years.
India tends to be lacking in infrastructure, a fact that makes its logistics costs very high by international standards. Consequently, access to highly functional logistics systems is becoming an increasingly important competitive factor. Which is why more and more Indian companies are outsourcing their logistics functions to external providers who provide transport plus a range of services, such as packaging, labeling, billing and tracking. These third party logistics providers will be able to secure maximum exposure for their service offerings at the “Contract Logistics” pavilion at this year’s CeMAT India.
Premiere of Energy India
Energy India is the newcomer to Deutsche Messe’s India trade fair cluster. Its energy themes are a perfect fit for the industrial content carried by the other three fairs. The focus of the show is on efficient energy supply solutions and renewable energy in the world’s fastest growing market for renewables–India. All energy-related topics relevant to the current or future energy needs of industry and the efficient, sustainable use of resources have been included in the concept and structure of the event. In view of the ongoing modernisation of Indian industry and the increasing drive to introduce automated manufacturing and process technology, India requires highly efficient energy supply networks and systems that can meet the rising demand. Also, Ernst & Young rates India as one of the fastest-growing markets for renewables. With this, visitors from energy industry, manufacturing industry, capital goods industry, basic materials and primary products, services, distributive trades and policy makers are expected to attend the event.
Job & Career Center
Businesses and visitors at the trade fairs will also benefit from the Job & Career Center. One of the biggest challenges of doing business in India is finding skilled labour - whether it’s suitably qualified career-starters or seasoned professionals. The Job & Career Center provides professional recruitment support, matching employers with trained specialists and university graduates. It is the perfect setting for recruitment interviews, building networks and making key contacts.
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