How do you perceive the potential of the Indian entrance automation market?Indian entrance automation market is in its nascent stage. We expect it to grow by 30-40 per cent per annum in the coming five years. Our strategy for growth is to keep concentrating on key areas such as latest product offerings in terms of technology, product performance with regard to commitment and product support.
Does the Indian industry consider installing entrance automation products as necessity or is it still a secondary requirement? What initiatives are taken by your side to instill awareness among them?
There is a great deal of awareness about entrance automation in the companies with European or American tie ups or joint ventures. Whereas the companies with solely Indian management are slow in adopting entrance automation products, but we expect that to change in the next five years.
What are the latest technology trends in the area of entrance automation?
The best example is of the energy saving automation which is equipped with a new generation control panel that allows energy consumption to be optimised both in operating and stand-by modes. The sensors for the opening and closing of the doors are advanced electronic systems which detect the presence of people and also the direction of the movement of people. The width and depth of the detection area can also be adjusted. It is also imperative to provide automation that is of intensive use, and at the same time absolutely safe. The inverter powered 230 V three phase actuators and the safety photocells along with the manual emergency opening device make the products safe, reliable and long lasting.
Among the gamut of your products, which are your fastest selling products? Sectional overhead doors and high speed flexible doors are the fastest selling products in the industry. These doors help to maintain temperature & humidity levels and prevent dust ingress offering sound reduction. ? Which industry sectors contribute maximum to your business?
We cater to myriad sectors from food & beverage, pharmaceuticals, automobile, construction, IT, telecom, etc, by providing entrance automation, security solutions, and material handling solutions. We provide specific products such as high speed doors, rollup doors, etc, for the chemical process industry. Our customer base is diverse consisting of clientele from different sectors. For example, in the mobile phone and computers we have Nokia, Dell, Flextronics, and Nokia Siemens. Our power sector clients include Areva T&D, Siemens, ABB, and Crompton Greaves. In the pharmaceutical sector we have Pfizer, Lupin, Ranbaxy, and Dr Reddy’s. We have JSW & Tata Steel and Nissan, Tata Motors, Honda, Mahindra & Mahindra, and FIAT from the steel and automobile sectors respectively as our clients.
Please reflect your post-downturn strategies in the competitive market?
The downturn had its effect on our company too, though to a small extent and for a brief period. The economic shift in the post recession period has put us in an aggressive action mode in terms of planning. We do not look back. Even during the downturn phase we were clearly focused on our marketing strategies and had not gone into downsizing. At present the mood is absolutely upbeat and we are looking forward to reap the benefits of the growing economy.
Please tell us about your technology collaborations with Italy & Germany. Do we see it as your company’s USP?
We have always endeavored to bring in products from across the globe primarily focused on safety along with features that enhance speed and life of automation. In this regard we are working in collaboration with Ditec & Campisa to develop innovative solutions which are suitable for Indian conditions. Our USP is world class products with excellent after sales service. Most of our clients have given us repeat orders. We believe in the premise of excellence and consistent performance as consequently it brings growth and success.
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